Lycored, a leader in the research and development of carotenoid-based wellness products needed a brand identity system that could scale globally across their offices, events, and digital communications. With their background in farming and research, the brand is rooted equally in both science and nature and needed an identity system that reflects that sentiment.
As a part of the identity system, we created a fully responsive website that showcases Lycored’s products in tandem with their brand story. Custom animations and b-roll of their facilities were created for use throughout the site.
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We also created a brand video showcasing Lycored’s facilities and farms in Israel. This was Lycored’s first video under the new branding, and is used extensively by their sales team at trade shows and when acquiring new business.
A series of animations within the brand’s illustration style were created to explain the various benefits of Lycored’s products.
To help showcase the benefits of Beta-Carotene we made an 8-bit video game that takes the player through 3 levels, depicting the benefits of the supplement. We created all assets of the game, including music and sound effects.
Credits
Design - Chris Church, Julia Compton, Lee Benedict, Kevin Davis
Copy - Laura Wasson
Development - Kirby Bukowski