Aloha a plant based protein product that believes health is the foundation of happiness. Their products are derived from whole ingredients and are convenient and accessible for modern life. Madwell developed a brand around the launch of their new product line that is rooted in the Hawaiian lifestyle.
As part of the brand rollout, we revamped Aloha’s responsive website to reflect the new identity. Plant photography and custom illustrations were created for use throughout the site.
Credits
Design - Chris Church, Julia Compton, Kevin Davis, Emma Fontaine, Lee Benedict, Tyler Moses
Copy - Laura Wasson, Rebecca Goldsmith